Te Whare Wananga o Awanuiarangi website

Empathy research
Web design
Design system
Project overview
Te Whare Wananga o Awanuiarangi are a leading indigenous learning facility. Their audience needed an authentic digital experience that was intuitive and informative, guiding them on their pathway of personal and cultural growth. We created a user experience that met and exceeded the needs of their ideal audience, helping to grow their reach and increase enrolment.
Process
A great user experience can only be gained through a deep understanding of the audience and their specific needs. We did extensive empathy research with all different levels of the organisation, gaining insight that enabled us to not only hit the mark, but exceed expectations. Strong insights allowed us to create personas, user journey maps and in turn, a robust design system.

A component level design system enabled a seamless thread for the user to follow. Each navigation option is colour coded. The colour for each option continues through the layers of information.

Connection to people and place in the past present and future is important for indigenous people. We ensured there was a strong platform for storytelling throughout the web journey.

Te Whare Wananga o Awanuiarangi wanted to grow their audience by offering information, delivered in an authentically indigenous way. Gaining a deep understanding of them and their audience enabled us to help them to put their best foot forward and achieve their goals.

App * Web * Brand