The Green Team was something new. With such a broad audience, we focused on making sure it was: Inclusive, fun and worthy of picking up and having a go.
We conducted empathy research and held workshops with the Envirohub team to draw out the need and ideal audience. We realised that treading lightly meant changing everyday patterns. So we gamified being green with monthly challenges.
After launching the Green Team app, there were a number of requests from councils to create some directories so people could find where to recycle and re-use.
We helped Envirohub with strategy, presenting concepts to councils and successfully securing funding for the development of the directories and showcasing it's value.